YouTube’s video ranking algorithm determines how many viewers will see your videos and where those videos will be promoted. Therefore, you should strive to boost your channel’s place in the algorithm with each and every new upload.
Here are a few things you can do to make the algorithm love your channel.
1. Treat your upload schedule as gospel.
The YouTube video ranking algorithm highly values consistency. Therefore, as a content creator, consistency should be one of the core tenets of your channel. You want to maintain a consistent level of quality and share new content on a consistent basis. Every video counts.
Sticking to your upload schedule should be one of your main priorities. Upload a new video at the same time on the same day every single week. If you’re worried about missing an upload or being late, then you can upload your video early as a scheduled post instead.
2. Make your videos at least ten minutes long.
The algorithm’s goal is to keep viewers watching videos on the platform for as long as possible. Therefore, it’s going to prioritize longer videos. You should strive to make every video you upload at least ten minutes long.
However, you don’t want to make your videos so long that viewers click out of them halfway through. Unless your video somehow warrants being extremely long, you should try to keep it under forty minutes. The sweet spot is most likely between ten and twenty minutes.
3. Use keywords and playlists to tell the algorithm what to do.
Not only do keywords help your video rise in the search rankings, but they also help the YouTube algorithm make decisions about which videos it should show to which viewers. The keywords in your video title, description, and tags tell the algorithm what your video is about. Therefore, it can use them to serve your video to a viewer who’s likely to watch it.
Additionally, you can use playlists to get the algorithm to keep showing your videos to viewers. A playlist links your videos together, and the algorithm will use those links to decide which video to suggest to a viewer next. It will also promote your playlist as a whole, which can attract more viewers as well.
No one knows exactly how the YouTube video ranking algorithm works, but there are a lot of things you can do to win its favor. Upload consistently, make longer videos, and utilize keywords and playlists to point it in the right direction.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.
Christopher Sam is a savvy web designer and developer with advanced knowledge in Search Engine Optimization. The certified Google Trainer is also a trusty contributor to this website.