Zimbabwe has been named the world’s best country to visit in 2025, according to Kayak’s latest travel check-in report, a world-leading travel site, as published by Forbes. The ranking highlighted destinations that have seen significant increases in flight searches and offer strong potential for wellness, cultural, and low-intensity travel experiences.
From Africa’s roaring waterfalls to Europe’s quiet coasts, the list shows a growing global appetite for nature, heritage, and affordability. Zimbabwe tops the ranking, followed by Lithuania, Sri Lanka, South Korea, Argentina, Morocco, Norway, Moldova, Hong Kong, and Denmark. Here’s how:
1. Zimbabwe
Zimbabwe leads the list with its blend of natural beauty and deep cultural heritage. The ancient stone ruins of Great Zimbabwe stand as symbols of its historic past, while Victoria Falls continues to draw travellers with its dramatic gorges and misty rainbows. The country’s Eastern Highlands offer a more tranquil escape, with cloud-covered mountains and hiking trails. Flight searches to Bulawayo have increased by more than 80%, while Harare searches are up 56% for summer 2025, according to Kayak.
2. Lithuania
Known for its medieval charm and natural landscapes, Lithuania has become a rising destination in Eastern Europe. Vilnius, the capital, features cobbled lanes, baroque churches, and ivy-covered courtyards, while the Curonian Spit offers scenic dunes and pine forests. Flight searches to Vilnius have more than doubled (+105%) compared to last summer.
3. Sri Lanka
Sri Lanka continues to attract visitors with its tropical coastlines, ancient cities, and lush tea plantations. The rock fortress of Sigiriya and the colonial heritage of Galle remain popular sites for travellers seeking both culture and scenery. Colombo ranks among Kayak’s top 10 most-searched destinations for summer 2025.
4. South Korea
South Korea combines tradition and modernity, from Seoul’s dynamic cityscape to Jeju Island’s volcanic cliffs and hiking trails. The country’s temples and forests offer peaceful retreats beyond the capital. Flight searches to Seoul are up 65% this year.
5. Argentina
Argentina’s appeal lies in its contrasts; from Buenos Aires’ tango culture to the glacial landscapes of Patagonia. The country’s vineyards, mountain towns, and national parks continue to attract long-haul travellers. Buenos Aires has seen a 49% rise in flight searches for 2025.
6. Morocco
Morocco remains one of North Africa’s most atmospheric destinations, with Marrakech’s bustling souks, Fez’s historic medina, and the desert landscapes of the Sahara. Coastal towns like Essaouira also draw travelers seeking culture and seaside calm. Marrakech ranks as one of the best-value long-haul destinations, with flight prices down 5% from last year.
7. Norway
Norway offers dramatic scenery shaped by glaciers and fjords. Oslo’s modern appeal blends with the natural wonder of northern lights, mountain trails, and seaside villages. Flight prices to Oslo are down 20% from the UK and 11% from the US, while searches from U.S. travellers have risen 25%.
8. Moldova
Moldova is emerging as one of Europe’s underrated gems. Known for its rolling vineyards, historic monasteries, and extensive underground wine cellars, it offers a slower pace of travel. Flight searches to Chisinau have increased by 47% year-on-year.
9. Hong Kong
Hong Kong blends modern skylines with rich tradition. Visitors can explore Victoria Harbour, the Big Buddha on Lantau Island, and a diverse food scene that ranges from street markets to Michelin-starred dining. Average flight prices from the U.S. are down 16% compared to last year.
10. Denmark
Denmark rounds out the list with its blend of sustainability, design, and natural beauty. Copenhagen’s cycling culture, bakeries, and waterfront views define the Scandinavian lifestyle, while Roskilde and Møns Klint highlight the country’s history and coastal landscapes. Flights from the U.S. are 16% cheaper this year, making Denmark one of the best-value destinations for 2025.
Written by Kweku Sampson
This article is published by either a staff writer, an intern, or an editor of TheAfricanDream.net, based on editorial discretion.
