Washington D.C will host the USA Roadshow by the Ghana Ministry of Foreign Affairs and Regional Integration this year. The event is part of the annual Inter Tourism Expo Accra (also known as iNTTA).
The roadshow will hold this month under the theme “Sustainable Tourism and Equitable Economic Growth in Destinations Partnership”.
The event is expected to bring together travel, tourism, trade stakeholders, significant business figures, and the international diaspora in Washington, D.C. metro area for a focus on Ghana’s tourism interest. As part of the roadshow’s event, planning highlights will also fall on a similar Inter-Tourism Expo to be held in Ghana in September this year.
Mr. Emmanuel Treku, Chairman and Convener of Inter Tourism Expo Accra, in a statement mentioned that the goals of iNTTA 2023 are concentrated on expanding into new markets and offering cost-effective business-to-business platforms. It is expected to showcase the vast tourism opportunities in Ghana to professionals in the international travel market.
It would strengthen ties between individuals, businesses, and cultures, enabling consumers to experience the cutting-edge goods and services offered by Ghana’s travel industry. According to Mr. Treku, this will pave the way for the development of a model sustainable tourism industry for the region of West Africa.
Additionally, the exhibition will intensify Ghana’s reputation as a top business tourism destination that welcomes Meetings, Incentives, Conferences & Exhibitions (MICE) Infrastructure investments.
Backing this up, the roadshow’s strategic partners and sponsors — Hyatt Regency Hotel, Capitol Hill, Washington, DC, and BOH Concepts, USA, have indicated that attendees will have access to the roadshow to discuss partnerships, consumer engagement, and activations.
Invited travel and tour companies of the DC roadshow will meet with iNTTA management and a coordinated group from Ghana. The purpose of this is for iNTTA to collaborate with Ghanaian trade and tourism experts to provide the exhibition a chance to bring in new clients or prospects for Ghana.
According to Mr. Treku, by developing efficient sales mechanisms and working together on collaborative projects, such as joint promotions with important stakeholders, the iNTTA roadshow strategy will enhance the number of tourists and business visitors to Ghana for the annual September Inter Tourism Expo Accra.
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