Juliet Asante shares her hopes for the African movie industry

Juliet Asante; a Harvard University graduate, an entrepreneur, a women’s rights advocate, a contributor to the Huffington Post and a lover of film making believes the African film industry has the potential to surpass itself and surprise many a sceptic.

The actress, producer, director and writer said this during a conversation with TheAfricanDream.net about her firm Eagle Productions Limited and its latest brand; Mobile Fliks with which she is embarking on the production of 5-10 minutes long films for adaptation to mobile phones.

Yaa Asantewaa; Historic Female warrior from Ghana. Photo courtesy Wikipedia.

During the chat with Juliet she talked about the African film making industry with reference to Nollywood; the Nigerian movie industry, which is the second largest in the world today. She also shed some light on Ghana’s National Film and Television Institute (NAFTI).

As an entrepreneur, Juliet says she still has hopes for NAFTI and believes it could reach higher heights and churn higher quality productions and students if the public and private sectors stepped in to help improve its infrastructure to enable it relive its glory days. NAFTI could be improved if the need for raising of standards is recognized now to enable it become on of the best film schools in Africa she believes.

Juliet Asante and her vision for Africa film industry

Even though governments in Africa are not equipped with the expertise to help develop the movie making industry, Juliet believes they can still play a major role in its growth by providing an enabling environment within which it can thrive.

This can be done by showing some level of interest and also making it less cumbersome for players in that sector to access resources like loans and other things needed to take the industry to where it really belongs – the top.

A lot of Africa’s stories have not been told, especially by Africans and in reference to a personal example, Juliet mentioned her attempts to make a biopic on the life and legacy of Yaa Asantewaa, an Ashanti female warrior who lived through 1840 to 1921. She was appointed Queen Mother of Ejisu in then Ashanti Empire of now Ghana.

When recalling her experience, Juliet explained that she simply could not find enough materials to build the story in the way she really wanted it to be – the mere lack of information was enough to kill her desire to tell the story of Yaa Asantewaa on the screen. Juliet is named after the Queen Mother who in the 1900’s led the Ashanti rebellion against the British in the fight to protect the legendary Golden Stool.

In praise of Nollywood, the Harvard graduate acknowledged it has done such a great job at disseminating a lot of African contents into the international movie market. Juliet believes Africa can invest a lot in telling more of the stories about the positives and greats of the continent that the West is oblivious to.

With the right people in place and the desire for change, the movie industry in Africa has the potential to even exceed its expectations because these are exciting times for the continent and we must seize the moment and opportunity to shine in all aspects Juliet hoped.

Source: Oral Ofori

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