Prudential Africa has inked a sponsorship deal with the Confederation of African Football (CAF) to become the official insurance partner of the 33rd Africa Cup of Nations, which is currently taking place in Cameroon.
Eric Mboma, Chief Representative Officer, Prudential Northern Africa Region, said the sponsorship demonstrated Prudential’s commitment to the African continent during a press conference to announce the sponsorship.
“As we grow our business in Africa, we also want to support the passion and talent of its people. Africans share a common love for football and we are honored to be part of a tournament that unites the continent and brings together the brightest talents of African football,” he said.
Feeling pleased with the new development on the sponsorship, CAF’s General Secretary, Mr. Véron Mosengo-Omba, said,
“We are excited and pleased to have on board Prudential as a partner. We share a common purpose in our commitment to developing local talent as well as driving prosperity for the people of Africa.”
“Through sports, Prudential wants to encourage people to stay active and lead more healthy lifestyles. As a life insurer, we believe that health and wellness are important for people to live fulfilling lives.”
AFCON 2021 began on January 9 and will end on February 6 in Cameroon’s cities.