Cellulant a leading pan-African payments technology company, has launched ‘Tingg Instore’ to transform digital payments in Ghana for petrol stations through a single payment collection point across multiple payment options.
For petrol stations in the country, Tingg Instore will enable them to reduce customer queues and improve customer satisfaction. In a statement from Cellulant, its “Instore product will enable petrol stations in the country to track and reconcile transactions easily, increasing their operational efficiency by 50%.”
According to the firm, Ghana in recent years has experienced remarkable growth in its mobile money market, with over 50% of the adult population having mobile money accounts, emerging as a leader in sub-Saharan Africa. This has sparked the rise of multiple payment platforms and solutions tailored to meet the diverse requirements of businesses and consumers nationwide.
However, despite this remarkable growth, making and receiving payments remains a major pain for many businesses in the country operating at scale.
To address this challenge, Cellulant launched Instore on its digital payments platform, Tingg, to enable businesses collect payments from different payment options at the point of sale without the need for costly hardware or software.
How Tingg Instore works
With Instore a customer can pay you from their mobile money wallets e.g Mpesa, Airtel Money, MTN etc. They can also pay you via card payment or make a direct transfer from their bank account. This is regardless of the different currencies.
For you as a business owner, it’s very convenient because Instore is set up such that all transactions regardless of payment method, are collected and sent into a centralized bank account. This makes it very easy for you when reconciling.
Tingg Instore will also be able to provide you with a dashboard that can be accessed through a mobile app or a web app. You will be able to have a view of all the transactions made when and through which payment method. You will be able to access a daily, weekly and monthly report so that you can review your business performance.
You will also get instant notifications of payments from the different customers so that you can easily clarify any payment issues that may arise. This also allows you to take note of split or partial payments. There is also an option to send payment requests to your customers as and when needed.
“With Tingg Instore say goodbye to operational costs of handling of cash, theft, fake notes etc… We can detect fraudulent transactions from a mile away to make sure you are safe from any legal issues,” said the firm’s public relations department to TheAfricanDream.net
Particularly for petrol stations in this case, where one company has multiple branches across the country and multiple tills in a single branch, the ability to offer a seamless payment experience has a decisive impact on revenue growth and customer satisfaction.
“With Tingg, petrol stations can track and reconcile transactions more easily, reducing the risk of fraud and errors. This level of transparency and accountability helps to build trust between businesses and their customers, suppliers, and other stakeholders, which is essential for business success.
“We power payments for businesses, enabling them to focus on their core business functions and growth. At Cellulant, we believe enabling businesses to collect and payout seamlessly is critical to the growth of the economies they operate in and Africa at large,” said Eric Kortey, Cellulant Ghana’s General Manager to TheAfricanDream.net.
Cellulant provides locally relevant and alternative payment methods for global, regional and local merchants. Its technology provides a single API payments platform – Tingg – that enables businesses to collect payments online and offline while allowing anyone to pay from their mobile money, local and international cards or their bank.
“Star Oil, Zen Petroleum, Glory Oil, Nick Petroleum, Petrosol, Shell (Vivo Energy), BF Petroleum and GTA(Groupe TransAfrica) are some of the OMCs Tingg by Cellulant is powering payments for in Ghana. Customers who fuel at these fuel stations can pay for their fuel via USSD, QR code or the Tingg App.”
In-store, Tingg’s offline payments solution is available in all the physical locations for these fuel stations requiring customers only to have a mobile device, and they can conveniently pay without using cash. For these stations, Tingg has increased its efficiency in collections and managing transactions by more than 50%.
In addition to integrating payments, the Tingg platform offers a reporting and settlement dashboard with a single view of all collections from all channels and the opportunity for businesses to connect with and engage with customers using the Tingg messaging tools.