As part of its efforts to expand its international footprint, the National Football League (NFL) will stage its first official events in Africa later this month.
According to Reuters, the events will take place in Ghana, with a talent identification camp on June 21 and 22 expected to attract 40 players from across the continent.
“This camp is not only giving opportunities to great African athletes, it is also highlighting the incredible African athletes already in the NFL,” said twice Super Bowl champion Osi Umenyiora, who will lead the program. “The positive impact of this cannot be overstated,” he added.
The NFL’s International Home Marketing Areas (HMA) project, which began in January of this year, gave clubs access to international areas in order to increase worldwide fan growth.
Nineteen teams are distributed throughout ten countries in thirty International Home Marketing Areas.
For it’s international marketing access, the Philadelphia Eagles was listed under Ghana, hitting the league’s first commercial rights in Africa.