With international marketing access to Ghana, the Philadelphia Eagles on Tuesday, May 24, became the first U.S. National Football League (NFL) club to gain commercial rights in Africa.
Also, as part of the league’s International Home Marketing Areas program (HMA), it would launch marketing and fan engagement efforts in two other countries abroad – Australia and New Zealand.
“We are extremely proud to be the first NFL team to launch marketing, fan engagement, and commercialization efforts in Africa as we establish a visible presence in Ghana,” said Philadelphia Eagles’ Chairman and CEO, Jeffrey Lurie.
Following the confirmation, a developmental camp and fan event has been scheduled for June in Ghana, becoming NFL’s first events in Africa. Details of the event will be announced in full later by NFL.
The NFL’s International HMA project, which began in January of this year, gives clubs access to international areas in order to increase worldwide fan growth. Nineteen teams are distributed throughout ten countries in thirty International Home Marketing Areas.
“We’ve seen great momentum since teams began entering their markets earlier this year,” said Peter O’Reilly, NFL executive vice president, club business and league events.
The teams can now market and hold interaction campaigns in those countries with the goal of sustainably developing fan communities.
“From launching social media accounts, to hosting in-market events, to announcing draft picks from locations around the world, clubs are creating moments to really engage and energize our international fanbase. We look forward to seeing what the Eagles and Rams have planned for their new markets,” added O’Reilly.