GeoPoll Q3 2016 Radio And TV Audience Ratings Report For Ghana
Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV and Radio Stations in Ghana and 7 African Countries for Q3 2016 including Ghana.
It has been examining ratings and audience share for the top stations in Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique, and Nigeria to provide media insights into markets where data is scarce.
The African media landscape is growing ever more diversified. Brands and broadcasters no longer need to make decisions based on outdated information, risking valuable advertising dollars. The GeoPoll overnight media ratings deliver daily insights on audience measurement data for TV, Radio, and print.
Below is the Media Measurement report with audience statistics on Top TV Stations and Top Radio Stations for Quarter 3 2016 in Ghana.
Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top stations in Ghana for Q3 2016. We examined both ratings and share for the top stations in Ghana.
The graph above shows that Adom FM and Peace FM continue to lead in ratings at the national level. Citi FM is consistently third, followed by Joy FM which averages fourth. Peace FM achieves its highest rating between 6-8 AM with an average rating of 3.36 nationally.
GeoPoll also examined average share for Q3 2016:
Peace FM moved into the top spot, averaging 9.2% of all listeners, followed closely by Adom FM with 8.8%. Citi FM captured 4.7% average share, and Joy FM achieved 4.1%. The high share % for other stations outside the top 10 indicates the large number of radio stations in Ghana, which broadcast across the country at a regional level.
The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 22:00.
UTV, Adom TV, and TV3 continue to compete for ratings from 7 to 8pm in Ghana. UTV continues to own the highest ratings from 8 to 9pm. From 9-10pm, UTV maintains the top spot, averaging a 4.67 rating. The highest average rating during primetime is on UTV between 8:30-9pm with a rating of 5.73. Adom TV has improved in its primetime ratings compared to Q2, now averaging in the second position ahead of TV3, but still behind UTV. TV3 still captures the highest rating from 7 to 7:30pm.
The data collection also examined average share across the entire day during Q3 2016.
UTV lead the way averaging 19.9% of viewers, followed by Adom TV at 16.7% and TV3 in third with 15.2%.
Click here to view the full report on Kenya, Uganda, Tanzania, Rwanda, Democratic Republic of Congo, Mozambique, and Nigeria.
GeoPoll is the largest provider of overnight media ratings in Africa, delivering daily data insights, 365 days a year. Their Media Measurement service uses panel-based mobile surveys to collect audience measurement data for TV, radio, and print.
GeoPoll Media Measurement is currently available in Democratic Republic of Congo, Ghana, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, and Uganda.
Find more information and products at research.geopoll.
Oral Ofori is Founder and Publisher at www.TheAfricanDream.net, a digital storyteller and producer, and also an information and research consultant.