‘December in GH’ 2023 call for event proposals opened by Ghana Tourism Authority
A formal call for event organisers and promoters to submit their applications for inclusion in the calendar of events for the “December in GH” campaign for 2023 has been released by the Ghana Tourism Authority (GTA) and the Beyond the Return (BTR) Secretariat.
The notification is made earlier than in previous years because the authorities anticipate a rise in the number of tourists coming to Ghana and wants to give them time to organise their trip and coordinate the events and festivals they want to include in their itineraries for December.
The BTR Secretariat in charge of organising the event has requested event planners to plan activities that would unite members of the local Ghanaian community, those from the continent of Africa, and the global African diaspora.
It also indicated that interested parties submitting a formal request to BTR should plan specifically for events that’ll take place between November 1, 2023 and January 10, 2024.
“We are anticipating a very fruitful and successful campaign this year due to the large number of unsolicited new event proposals that we have already received. The momentum keeps growing,” said Akwasi Agyeman, the GTA’s CEO and BTR project organiser. According to him, the process of event endorsement also entails extensive stakeholder consultations with other state bodies.
The BTR is a ten-year effort that was developed under the subject “A Decade of African Renaissance” and is built on the foundation of seven pillars. Each pillar is important to the mission of maintaining contact with Ghanaians, people from continental Africa, and the African diaspora.
The seven pillars include: Experience Ghana, Celebrate Ghana, Give Back Ghana, Invest in Ghana, Brand Ghana, Diaspora Pathways to Ghana and Promote Pan African Heritage and Innovation. According to BTR each and every event planner needs to think about how their event fits with at least one of the fundamental pillars before submitting it.
“We’ve seen more of the diaspora engaging with Ghana through events, business investments and giving back to the community. And with the global spotlight of events like the Global Citizen Festival last year and the recent visit of the U.S. Vice President, it has cast an even bigger spotlight on Ghana,” said Annabelle McKenzie, Director of the Beyond the Return Secretariat.
After submitted plans have been evaluated by GTA for approval, the first batch of the official calendar of events for “December in GH” will be made public in the middle of June 2023. The formal form can be found using this LINK, and all proposals must be submitted before Monday, June 5, 2023.
Oral Ofori is Founder and Publisher at www.TheAfricanDream.net, a digital storyteller and producer, and also an information and research consultant.