BAPTIZED BY BEEFCAKE: The Golden Age of Hand-painted Movie Posters from Ghana


The Ghanaian American Journal (GAJ) is honored to collaborate with the Poster House Museum in New York during their exhibition of relic movie posters made by local Ghanaian artists.

In 2017, GAJ had the honor of partnering with the New Britain Museum of American Art, (NBMAA), in New Britain, Connecticut, during a similar exhibition, headlined, “Ghana Paints Hollywood” with the  support of Mr. Ernie Wolf, the collector of the Ghanaian posters and founder of the Ernie Wolf Gallery in Los Angeles. Mr. Wolf is the brain behind the restoration and introduction of these paintings to American audiences. GAJ continues to enjoy the singular privilege of working with museums such as the Poster House to share this story with audiences nationwide.

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Occupying the main floor galleries at Poster House in New York on October 17, will be the display titled, “Baptized by Beefcake”. Baptized by Beefcake looks at the fascinating industry of hand-painted movie posters that emerged in Ghana in the 1980s and 90s. This exhibition presents the work of 22 artists whose posters tell the story of how Western movies not only became symbols of modernity but also vehicles of religious experience

Each artist’s signature style reflects Ghana’s nice tradition of paintings as well as the influence of Western commercial graphics portrayed on VHS and PAL movie box covers.

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By the turn of the century, however, tourists began taking notice of these extravagant posters and a new market, capitalizing on this interest and intended not for local audiences but export began to flood the market. The 40 posters on view predate that shift, representing the golden age of this rich and fascinating tradition.

Please join us on opening day, October 17, as we explore and celebrate rich Ghanaian artistry. This exhibition will remain open until January 6 next year.

The Ghanaian American Journal (GAJ), entreat you to visit with friends and family, whenever you are in the city. Date : October 17, 2019 – January 5, 2020

The Poster House is a trendy and welcoming museum which is conveniently located at 119 W 23rd St. New York, NY 10011.

For more information, please visit, https://posterhouse.org

Press Contacts:

Ed Winstead, Cultural Counsel – ed@culturalcounsel.com

Shannon Lee, Cultural Counsel- shannon@culturalcounsel.com

Credit: Gajreport.com

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