The biggest bank in the Middle East and Africa, Qatar National Bank (QNB), has announced internet star Khabane “Khaby” Lame as the bank’s official FIFA World Cup Qatar 2022 Brand Ambassador.
The alliance will expand on QNB Group’s status as the official Middle East and Africa Supporter of the FIFA World Cup Qatar 2022.
As part of the partnership, Lame, who has 150 million TikTok followers and is the most followed person in the world, featured in his debut television commercial with QNB Group.
“I am happy to be QNB’s ambassador during the FIFA World Cup Qatar 2022. I believe that I am very similar to QNB, I set my dreams and achieve the impossible. İ look forward to explore the tournament through QNB’s lens and to make unforgettable memories,” said Khaby.
The commercial explored the theme of “dreaming big,” which underpins QNB Group’s participation in this year’s FIFA World Cup tournament.
“Choosing Khaby Lame as QNB’s ambassador during the tournament, reflects the boundless ambition of Qatar by hosting the FIFA World Cup Qatar 2022. By following his dreams, Lame, much like Qatar, has achieved his goals. We are celebrating together a world where everything is possible,” said Ms. Heba Ali Al-Tamimi, General Manager of QNB Group Communications.
QNB will receive a number of assets and rights around the region as part of its commitment to supporting the 2022 World Cup, as well as branding exposure in the host cities.
All eight stadiums hosting the FIFA World Cup Qatar 2022 will have on-site ATMs provided exclusively by the organisation, which has a vast network of ATMs and locations.
The Group offers a wide range of cutting-edge goods and services in more than 30 countries on three continents through its subsidiaries and affiliate businesses.
With a network of more than 4,700 ATMs, there are 27,000 total workers working out of 1,000 different sites.
“As Qatar prepares to welcome millions of football fans this winter, we can certainly be proud of what we have achieved, both as a bank and as a country,” said Ms. Heba.
Source: News Agencies