Ordiio launches as the first Afro-leaning sync platform
Ordiio has entered the music industry as the first Afro-leaning sync licensing platform dedicated entirely to Afro-inspired music. With over 123,000 songs created every day worldwide, the music landscape is increasingly saturated, making discovery harder for both artists and audiences.
Ordiio announced its mission to change this, emphasising its tagline, “crafted for creators, inspired by culture,” The platform offers a catalogue of authentic, curated, and ready-to-license music, sound effects and compositions, to power multimedia content like films, documentaries, advertisements, YouTube videos and other audiovisual creative content.
Unlike other generic sync libraries, Ordiio positions itself with a clear difference; every track is handpicked by curators and composers steeped in established and emerging African music markets.
The platform aims to move beyond superficial “world music” labels by offering tracks that are authentic, diverse, and representative of the talent shaping music culture from Africans and composers in the diaspora who are very passionate about their art across genres.
Ordiio’s Muse AI allows users to type a prompt, such as “gentle piano build” or “high-energy Afrobeat opener,” and receive curated music suggestions from Ordiio’s catalogue.
Meanwhile, its Stems Access enables creators to work with individual elements, like vocals, drums, and instruments, to tailor soundtracks precisely to their scenes.
The web app also emphasizes the region-forward, creator-first ethos: tracks handpicked by composers and curators who live and breathe African music across genres. No generic stock. Just sounds that feel like home.
Starting at USD 4.99 per month, creators, brands, and storytellers can now create an account and explore Ordiio’s catalog on ordiio.com. Especially at a time when platforms like YouTube are getting stricter about copyright and music usage on their platforms.
The platform serves filmmakers, brands, content creators, and agencies, offering tools to browse, preview, and licence music with confidence. For media or partnership inquiries, contact admin@ordiio.com
Source: Ordiio
Oral Ofori is Founder and Publisher at www.TheAfricanDream.net, a digital storyteller and producer, and also an information and research consultant.
