“Never too late for Him to save you / This your movie, ’cause no one can play you,” Kanye West raps in “Heaven and Hell,” whose music video dropped Monday
With the music video for his new single, “Heaven and Hell.” Kanye West is diving into his beliefs. The nearly three-minute clip, which premiered Monday, begins with numerous people (including a baby) clothed in black sweatshirts and slacks, their faces hidden.
The characters are portrayed at night, engaging in shady activities in a city. West, who is likewise clad in black, including a leather head mask with slits for eye holes, performs on a cloud in the second half of the film, as bodies drift into the sky around him in what appears to be a rapture.
“You cray? We cray too / You pray? We pray too,” West, 44, raps in part. “Never too late for Him to save you / This your movie, ’cause no one can play you.”
“Pray for new life, pray for new breath / Hey, Lord, make sure it’s safe for who’s left,” the song continues.
As the clip draws to a close, a tornado is shown sweeping around the clouds, as well as different static images of masked persons engaged in combat and buildings surrounded by foreboding clouds.
West also released a YEEZY GAP hoodie in black and blue to go along with the video, the former of which matches the version seen in the video.”Heaven and Hell” is the latest song from Kanye West’s ninth studio album Donda, which was delayed by a few weeks last year.
The album is titled after the Grammy winner’s late mother, Donda West, who died in 2007 at the age of 58 due to complications from plastic surgery. The album is West’s first since his gospel album Jesus Is King, which won him a Grammy for best contemporary Christian music in 2019.
Donda is nominated for two Grammys this year, for best rap album and album of the year, while two of its songs, “Hurricane” and “Jail,” are up for best melodic rap performance and best rap song, respectively.
Aside from his Grammy nominations, West is the focus of Jeen-yuhs: A Kanye Trilogy, a three-part documentary that will have its international premiere later this month at the Sundance Film Festival.Its official teaser trailer, which was released on Monday, gives fans a behind-the-scenes peek at the rapper’s early career.