Ras Caleb Appiah-Levi & PanAfrica-Ghana (PAG) to attend “Africa Celebrates 2024” in Ethiopia

Pan-Africanist and Founding President of Ghana-based NGO, PanAfrica-Ghana (PAG) will attend the annual “Africa Celebrates 2024” organized by Legendary Gold Limited headed by its President and CEO, Lexy Mojo-Eyes. The event is scheduled to take place from October 30 – November 3 in Addis Ababa, Ethiopia.

Activities to mark “Africa Celebrates 2024” will run for five consecutive days as the event welcomes the participation of all African countries and Africans in the diaspora who will have the opportunity of doing business and enjoying Africa’s diversified culture. The event will create a platform for businesses to experience real and genuine African hospitality.

Ras Caleb Appiah-Levi and His Ethiopian Idrins Band will perform at the event. His organisation, PanAfrica-Ghana (PAG) will also use the platform to launch its “Music for Development” project initiatives, called the “2nd PanAfrican Music Festival and Fair in Ghana 2025” and “Africa Family Reunion Jam Benefit Concerts (AFREJABEC) 2027 in Africa” under the joint auspices of the African Union Commission (AUC) and Pan African Parliament (PAP) respectively.

Participating countries will use this period to market their touristic and business opportunities while exhibiting products made in their countries. In line with the African Union theme of the year 2024, the theme of “Africa Celebrates 2024” is, “Educate an African Fit for the 21st Century: Building Resilient Awareness Systems through African Arts, Culture, Heritage, Technology and Business for the integration and Prosperity of Africans.”

African countries in attendance would be expected to put their best foot forward by using the “Africa Celebrates 2024” platform to showcase their well-known entertainers, innovators, fashion designers, chefs, artists, films and entrepreneurs to the global audience while doing business in the process. 

For Africans in the diaspora, the event is a welcome back home call for businesses. Africa Celebrates will give the Africa Diaspora the opportunity to connect back to their roots, while experiencing Africa’s rich and diversified cultures. It will also provide a platform to explore various business opportunities with business players who will be attending the business forums from across Africa.

“Our aim is to encourage Africans and the rest of the world to patronize made in Africa by eating African food, wearing African clothes, watching African films, appreciating African arts, crafts, music, dance and other African products and services. It will also promote intra and inter African trade, investment and tourism with the goal of supporting and empowering women and youths in creating wealth,” said the organisers of the event. 

All African Union member states are expected to participate, including all African Embassies in Addis Ababa, Ministries of Foreign Affairs, Arts, Culture, Tourism, Trade, Investment, Infrastructure, Innovation & Technology, Film commissions or corporations, Tourism Boards, Copyright Commissions, Export Promotion Councils/Commissions, Chambers of Commerce & Industry, International Organizations, Continental & International Development Partners. 

It also includes RECs, Chefs, Dance Troupes, Music Artists, Music Producers/Directors, Actors, streaming platforms, Painters, Young Innovators, Captains of Industry, Fashion designers and entrepreneurs, SMEs, Tourists, African and International business people. 

This year is Africa Celebrates’ 4th edition since its launch in 2021. Africa Celebrates 2021, 2022 and 2023 had the participation of 18, 32 and 38 African countries respectively, with 11 non-African countries participating in 2023. More countries have expressed interest to participate in the 2024 edition. For details, log on to

Source: PAG Communication Desk

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