NBA star Kevin Durant buys minority stake in PSG
American National Basketball Association (NBA) star, Kevin Durant, has acquired a minority stake in Paris Saint-Germain (PSG), the reigning French football powerhouse and one of Europe’s most prominent sport clubs.
The investment, made through Durant’s media and business enterprise, Boardroom, marks the beginning of a strategic partnership between the Phoenix Suns forward and Qatar Sports Investments (QSI), PSG’s majority shareholder. While financial terms of the deal were not disclosed, both parties emphasized their intent to collaborate on a broad range of commercial, investment and global growth initiatives.
Durant, a two-time NBA champion and four-time Olympic gold medallist, is the latest high-profile athlete to venture into sports ownership. His investment comes at a time when the NBA, FIBA, and other major entities are engaged in discussions about the possibility of launching a new basketball league in Europe, an initiative that aligns closely with PSG’s growing multi-sport ambitions.
According to a statement released by PSG, Durant will play an advisory role in shaping the club’s multi-sport strategy, which includes exploring a potential expansion into basketball. The partnership will also see Boardroom and QSI join forces to develop content, pursue business ventures, and expand PSG’s footprint in key markets, particularly in the United States.
“Under the terms of the partnership, Durant, via his media and investment company Boardroom, co-founded with longtime business partner Rich Kleiman, will acquire a direct minority stake in the club,” PSG said in its statement.
Durant, 36, expressed his enthusiasm for joining the club’s ownership circle and contributing to its next phase of evolution.
“It is an honour to partner with QSI and be a shareholder in Paris Saint-Germain, a club and city that is deeply close to my heart,” Durant said in remarks provided by the club. “This club has big plans, and I look forward to being part of the next phase of growth and exploring new investment opportunities with QSI.”
Boardroom Sports Holdings, Durant’s personal investment arm, holds stakes in multiple sports properties and has been active in the business of athlete branding, media production and team ownership. The partnership with PSG is expected to serve as a launchpad for new initiatives that blend sports, entertainment, and commerce on a global scale.
The French club, which has become a dominant force in European football under QSI’s ownership, sees Durant’s involvement as a significant step in its long-term strategy to become a global lifestyle and sports brand. Durant’s influence and business acumen are expected to help PSG deepen its presence in North America and other key international markets.
PSG president Nasser Al-Khelaïfi welcomed the partnership, calling it a milestone in the club’s ongoing evolution. “Together with Kevin, we look forward to developing ambitious initiatives that will drive the continued global growth of Paris Saint-Germain and QSI,” Al-Khelaïfi said.
Durant joins a growing list of American athletes investing in European football, signalling a shift in how sports stars are leveraging their brand power and capital beyond their playing careers.
Written by Kweku Sampson
This article is published by either a staff writer, an intern, or an editor of TheAfricanDream.net, based on editorial discretion.
